A village in Long Newnton in Gloucestershire has had problems with speeding drivers passing through their nearby towns and nothing the town has done to slow them down has so far been successful.
Despite posted speed limits, warning signs or the 30mph restriction, they stopped them from moving quickly through the streets until this small British village decided to plant beautiful wildflower meadows along the sides of the road so pretty that Motorists actually slow down to look at them, making them natural speed traps.
Village officials first planted these roadside flowers during the pandemic to help improve biodiversity in the area. But aside from attracting more wildlife to the area, they observed even motorists slowing down to get a better look at the dazzling flora and fauna.
The village, which lies between Tetbury and Malmesbury, is regularly traversed by tons of traffic and the small local council receives limited funding from the government when it comes to traffic control measures.
By using these two things together, the village now relies on these adorable flowers to do the job that all current traffic laws couldn’t do, and is crowdfunding the village to get the money they need to pay for the… need flowers.
While it’s not entirely certain why people are slowing down, Jenny Forde, Health and Wellbeing Cabinet Member at Cotswold Borough Council, shares: “It’s been shown that when you introduce things like wildflowers, drivers slow down because they feel like they’re coming into a manicured area.”
Amazingly, the crowdfunding campaign has managed to raise nearly £8,000, roughly $9,700, for its traffic calming efforts. This will fund a 3-year maintenance program for the wildflowers.
In addition, a sign has been installed by the council in the area that will flash and record data when drivers exceed the 30 mph or 48 kilometers per hour speed limit. According to them, 90% of drivers in this area drive above the permitted speed.
This just goes to show that, as the saying goes, people really tend to “Stop and smell the roses.”
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